共 29 条
- [4] BASS FM, 1994, WHARTON C EMPIRICAL
- [5] Castleberry S. B., 1994, J MARKETING MANAGEME, V10, P153
- [6] CASTLEBERRY SB, 1990, MARKETING RES 0614
- [7] CHATFIELD C, 1975, J MARKETING MANAGEME, V13, P152
- [8] DOYLE AC, 1882, MEMOIRS S HOLMES
- [10] Ehrenberg A. S. C., 1972, REPEAT BUYING