GENERAL LIVING SYSTEMS-THEORY AND MARKETING - A FRAMEWORK FOR ANALYSIS

被引：24

作者：

REIDENBACH, RE ^{[1
]}

OLIVA, TA ^{[1
]}

机构：

[1] LOUISIANA STATE UNIV,DEPT MANAGEMENT,BATON ROUGE,LA 70803

来源：

关键词：

D O I：

10.2307/1251468

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：30 / 37

页数：8

共 16 条

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[2]

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[3]

HALBERT MH, 1965, THEORY MARKETING, P17

[4]

HUNT SD, 1976, MARKETING THEORY

[5]

KING WR, 1977, J LONG RANGE PLANNIN, V10, P59

[6]

Kotler P., 1980, MARKETING MANAGEMENT

[7]

LEVITT T, 1960, HARVARD BUS REV, V38, P45

[8]

McCarthy E.J., 1978, BASIC MARKETING MANA

[9]

Miller JG., 1978, LIVING SYSTEMS

[10] TECHNOLOGICAL FORECASTING IN DECISION PROCESS [J].

ROMAN, DD .