ACTUALIZATION OF THE INTERCULTURAL DIALOGUE IN THE INTERNET

The article considers the main directions of the intercultural dialogue in the Internet. Based on the analysis of the nature of intercultural communication in the Internet the authors identify features that characterize the Internet as a tool for intercultural communication providing its users wide opportunities for implementing the idea of intercultural dialogue. The authors analyze new types and forms of communication that change and improve the cross-cultural interaction in the Internet; the online network communities that turn to be the continuation and a new dimension of traditional structures of social and cultural life, and represent a special socio-cultural space, in which the existing social reality transforms and develops into a new form of everyday life. The article considers different approaches to the study of the current role of the Internet as a means of intercultural communication, including the specifics of the Russian Internet in achieving this goal; the resources of intercultural dialogue, in particular visual communication as a nowadays tool for intercultural communication in the Internet. The authors show the widest range of possibilities for the dialogue provided by various social networks today - these resources can act as both a platform for communication of large social groups and a service for correspondence between individuals.