RESEARCH ON USER SATISFACTION WITH THE QUALITY OF SERVICES IN SECONDARY EDUCATION IN CROATIA

With the arrival of private schools and competition a new situation has arisen in which, due to long-term survival of some schools, it is necessary to consider marketing activities and service quality in the field of secondary education. It is well-known that during their secondary education students are influenced by many persons, among whom the most significant are teachers, other students and parents. Therefore, human relations at school are in the focus of the analysis of student satisfaction. In order to determine the level of student satisfaction with the secondary education service in Croatia as well as the acceptance and the use of marketing principles in Croatian secondary education during May, June and September 2006, research was conducted among students of secondary schools. The size of the sample for this occasion was n = 600 students, with a highly structured questionnaire as the research instrument. Research results have shown average satisfaction of students in Croatia with the current level of interaction and of interactive connection in the secondary education system, while also showing that business marketing philosophy has not been implemented sufficiently in secondary education in Croatia.