DIFFERENCE IN ATTRIBUTE IMPORTANCE FOR DIFFERENT INDUSTRIAL PRODUCTS

被引：168

作者：

LEHMANN, DR ^{[1
]}

OSHAUGHN.J ^{[1
]}

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10071

来源：

JOURNAL OF MARKETING | 1974年 / 38卷 / 02期

关键词：

D O I：

10.2307/1250195

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：36 / 42

页数：7

共 13 条

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[9] TELEVISION SHOW PREFERENCE - APPLICATION OF A CHOICE MODEL [J].

LEHMANN, DR .

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[10] 5 DIMENSIONS OF INDUSTRIAL ADOPTION PROCESS [J].

OZANNE, UB ;

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JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) :322-328

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