THE EFFECT OF HUMOR ON RECALL OF A RADIO ADVERTISEMENT

被引：36

作者：

CANTOR, J

VENUS, P

机构：

来源：

JOURNAL OF BROADCASTING | 1980年 / 24卷 / 01期

关键词：

D O I：

10.1080/08838158009363961

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：13 / 22

页数：10

共 15 条

[1]

CANTOR JH, UNPUBLISHED

[2] RESIDUAL EMOTIONAL AROUSAL AS A DISTRACTOR IN PERSUASION [J].

CANTOR, JR ;

MODY, B ;

ZILLMANN, D .

[3] HUMOR ON TELEVISION - CONTENT-ANALYSIS [J].

CANTOR, JR .

JOURNAL OF BROADCASTING, 1976, 20 (04) :501-510

[4] ON RESISTANCE TO PERSUASIVE COMMUNICATIONS [J].

FESTINGER, L ;

MACCOBY, N .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (04) :359-366

[5]

FREUD S, JOKES THEIR RELATION

[6]

GRUNER CR, 1976, HUMOR LAUGHTER THEOR

[7]

HELSON H, 1964, ADAPTATION LEVEL THE

KAPLAN, RM ;

PASCOE, GC .

[9]

Kelly P. J., 1975, J ADVERTISING, V4, P31, DOI DOI 10.1080/00913367.1975.10672594

[10]

PHILLIPS K, 1968, BROADCASTING 0513, P26