SOURCES OF FINANCE FOR RURAL TOURISM IN THE REPUBLIC OF SERBIA

Rural tourism in the Republic of Serbia has not been developed in line with available resources. insufficient investments as well as undefined strategic development directions are the reason for that. The reason for that are insufficient investments as well as undefined strategic development directions. the aim of this paper is to present sources of financing for rural tourism, i.e. the rural tourism offer in the Republic of Serbia. The paper includes field research method analyses, syntheses and statistical method The author concludes that self-financing has been the dominant source of rural tourism financing in the Republic of Serbia so far. Currently, most of the respondents are not realizing their investments due to the insufficient accumulative ability of rural tourism and agriculture, as their related field, but also due to the lack of good external financial resources. In order to develop rural tourism in the Republic of Serbia it is necessary to define financing modalities which include innovative sources of financing for all segments of the rural tourism offer.