Toward a Stage Model of the International Franchise System Development: The Experience of Firms from Taiwan

被引：9

作者：

Cheng, Julian Ming-Sung ^{[1
]}

Lin, Julia Ying-Chao ^{[2
]}

Tu, Hill H-J ^{[3
]}

Wu, Nina S-H ^{[1
]}

机构：

[1] Natl Cent Univ, Dept Business Adm, Taoyuan, Taiwan

[2] Taiwan Womens Coll Arts & Technol, Dept Living Sci, Tainan, Taiwan

[3] Yu Da Coll Business, Informat Management Dept, Miaoli, Taiwan

来源：

JOURNAL OF MARKETING CHANNELS | 2007年 / 14卷 / 04期

关键词：

International franchising; Taiwan; stage model; franchise system development;

D O I：

10.1300/J049v14n04_04

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The use of the international franchise system on a global scale provides impetus for academic interests investigating such an issue. Nevertheless, there is a lack of research regarding its stage development. In this research, a stage model, termed the "stage model of the international franchise system development" is proposed, to provide insight into the process of implementing the international franchise system successfully. The development of the proposed model refers to related literature and is based on case studies from five international franchisors in Taiwan. Firms' objectives, key organizational issues and characterization at each stage were documented during the research. (C) 2007 by The Haworth Press, Inc. All rights reserved.

引用

页码：65 / 83

页数：19

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