PREDICTING TV RATINGS FOR THEATRICAL MOVIES

被引：6

作者：

LITMAN, BR

机构：

来源：

JOURNALISM QUARTERLY | 1979年 / 56卷 / 03期

关键词：

D O I：

10.1177/107769907905600319

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：590 / &

共 10 条

[1]

GREENBERG E, 1971, AM ECON REV, V61, P89

[2]

*OFF TEL POL, 1973, AN CAUS EFF INCR SAM

[3]

Scheuer Steven H., 1977, MOVIES TV

[4] TELEVISED MOVIES - DIRECTORS WIN AUDIENCE [J].

TAYLOR, RA .

JOURNAL OF BROADCASTING, 1976, 20 (04) :495-500

[5] TELEVISION MOVIE AUDIENCES AND MOVIE AWARDS - STATISTICAL STUDY [J].

TAYLOR, RA .

JOURNAL OF BROADCASTING, 1974, 18 (02) :181-186

[6]

1976, VARIETY 0107, P20

[7]

1978, BROADCASTING 0904, P19

[8]

1977, VARIETY 0427, P50

[9]

1978, VARIETY 0503, P54

[10]

1977, VARIETY 0921, P71