USING TWITTER AS A MARKETING CHANNEL: AN ANALYSIS OF MAJOR ENTERPRISES BRAZILIAN E-COMMERCE

被引：1

作者：

Petry, Anderson Cunha ^{[1
]}

Simonetto, Eugenio de Oliveira ^{[1
]}

机构：

[1] Univ Fed santa Maria, Santa Maria, RS, Brazil

来源：

SISTEMAS & GESTAO | 2013年 / 8卷 / 01期

关键词：

E-Commerce; Social Networks; Twitter;

D O I：

10.7177/sg.2013.v8.n1.a9

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The rapid and increasing use of social networks as a marketing tool in e-commerce has approximately enterprise to customers and vice versa. Thus, this article analyzes the Twitter uses as a marketing tool by e-commerce companies, through a quantitative and qualitative research based on the collection and analysis of the tweets' content of companies for a period of sixty days. At the end of this collection, we conducted a statistical study on the results, which showed how giving up the behavior of social network usage for each major e-commerce companies in Brazil, in what refers to the use of this marketing tool.

引用

页码：94 / 104

页数：11

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