Development of brandname style of food enterprise - producer of sunflower-seed oil

被引：0
|
作者：
Zvyaginceva, O. B. [1 ,2 ]
机构：
[1] Natl Acad Sci Ukraine, Econ Sci, Kiev, Ukraine
[2] Natl Acad Sci Ukraine, Inst Market Problems & Econ & Environm Studies, Kiev, Ukraine
来源：
MARKETING AND MANAGEMENT OF INNOVATIONS | 2011年 / 04期
关键词：
brandname style; commodity brands; verbal commodity signs; logotypes; slogans;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The considered mechanism of the motivation of the development branded stiletto food enterprise - a producer of the sunflower butter - a result of the marketing studies on example leader Ukrainian market of the butter.
引用
收藏
页码：83 / 88
页数：6
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