Development of brandname style of food enterprise - producer of sunflower-seed oil

被引：0
|
作者：
Zvyaginceva, O. B. [1 ,2 ]
机构：
[1] Natl Acad Sci Ukraine, Econ Sci, Kiev, Ukraine
[2] Natl Acad Sci Ukraine, Inst Market Problems & Econ & Environm Studies, Kiev, Ukraine
来源：
MARKETING AND MANAGEMENT OF INNOVATIONS | 2011年 / 04期
关键词：
brandname style; commodity brands; verbal commodity signs; logotypes; slogans;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The considered mechanism of the motivation of the development branded stiletto food enterprise - a producer of the sunflower butter - a result of the marketing studies on example leader Ukrainian market of the butter.
引用
收藏
页码：83 / 88
页数：6
相关论文
共 50 条
  • [31] CORRECTION OF ESSENTIAL FATTY-ACID DEFICIENCY IN MAN BY CUTANEOUS APPLICATION OF SUNFLOWER-SEED OIL
    PRESS, M
    HARTOP, PJ
    PROTTEY, C
    LANCET, 1974, 1 (7858): : 597 - 599
  • [32] VALORIZATION OF SOME BY-PRODUCTS OF THE FAT AND OIL INDUSTRY .2. SUNFLOWER-SEED HULLS
    BEAL, L
    REVUE FRANCAISE DES CORPS GRAS, 1981, 28 (04): : 165 - 166
  • [33] Effect of incremental levels of sunflower-seed oil in the diet on ruminal lipid metabolism in lactating cows
    Shingfield, K. J.
    Ahvenjarvi, S.
    Toivonen, V.
    Vanhatalo, A.
    Huhtanen, P.
    Griinari, J. M.
    BRITISH JOURNAL OF NUTRITION, 2008, 99 (05) : 971 - 983
  • [34] CRYSTALLINE FRACTIONATION OF HYDROGENATED SUNFLOWER-SEED OIL .2. DIFFERENTIAL SCANNING CALORIMETRY (DSC)
    HERRERA, ML
    ANON, MC
    JOURNAL OF THE AMERICAN OIL CHEMISTS SOCIETY, 1991, 68 (11) : 799 - 803
  • [35] ANTIHYPERTENSIVE EFFECT OF DIETARY SUNFLOWER-SEED OIL AND LINSEED OIL IN SPONTANEOUSLY HYPERTENSIVE RATS DURING A MULTIGENERATION FEEDING STUDY
    HOFFMANN, P
    FORSTER, W
    PROSTAGLANDINS LEUKOTRIENES AND MEDICINE, 1986, 25 (01): : 65 - 70
  • [36] EFFECTS OF DIETARY SUNFLOWER-SEED OIL AND MARINE OIL ON PLATELET MEMBRANE FLUIDITY, ARTERIAL THROMBOSIS, AND PLATELET RESPONSES IN RATS
    RAND, ML
    HENNISSEN, AAHM
    HORNSTRA, G
    ATHEROSCLEROSIS, 1986, 62 (03) : 267 - 276
  • [37] Thermally oxidised sunflower-seed oil increases liver and serum peroxidation and modifies lipoprotein composition in rats
    Garrido-Polonio, C
    García-Linares, MC
    García-Arias, MT
    López-Varela, S
    García-Fernández, MC
    Terpstra, AHM
    Sánchez-Muniz, FJ
    BRITISH JOURNAL OF NUTRITION, 2004, 92 (02) : 257 - 265
  • [38] SUNFLOWER-SEED SALAD OIL - CORRELATION OF GAS-LIQUID CHROMATOGRAPHY VOLATILES WITH FLAVOR INTENSITY SCORES
    MORRISON, WH
    LYON, BG
    ROBERTSON, JA
    JOURNAL OF THE AMERICAN OIL CHEMISTS SOCIETY, 1979, 56 (02) : A181 - A182
  • [39] EFFECTS OF PALM-KERNEL OIL AND SUNFLOWER-SEED OIL ON SERUM-LIPIDS AND ATHEROGENESIS IN ALLOXAN-DIABETIC RABBITS
    KLOEZE, J
    ABDELLATIF, AMM
    ATHEROSCLEROSIS, 1975, 22 (03) : 349 - 367
  • [40] CORRECTION OF ESSENTIAL FATTY-ACID DEFICIENCY IN NEWBORN-INFANTS BY CUTANEOUS APPLICATION OF SUNFLOWER-SEED OIL
    FRIEDMAN, Z
    SHOCHAT, SJ
    MAISELS, MJ
    MARKS, KH
    LAMBERTH, EL
    PEDIATRICS, 1976, 58 (05) : 650 - 654
12345