RADIO PSYCHOLOGY - A COMPARISON OF LISTENERS AND NON-LISTENERS

The major objective of this study was the application of help-seeking models to the study of radio psychology. A total of 443 subjects was divided into two research groups, non-listeners (n = 246) and listeners (n = 197) to at least one of two Israeli radio counselling programmes dealing with parent-child and interpersonal relationships. Through telephone interviews the subjects' responses to the instruments designed specifically for this type of study were reported: listening motivations, attitudes towards psychological help and reasons for non-listening. The results revealed that while listeners do not necessarily perceive themselves as help-seekers they, as well as the non-listeners, attributed listening to the motivations of curiosity, comparison with others and attaining psychological knowledge. The results suggested that listening to radio psychology programmes is a means of facilitating the earlier stages of the help-seeking process.