EFFECTIVENESS OF NOMINAL AND INTERACTING GROUP DECISION-PROCESSES FOR INTEGRATING R AND D AND MARKETING

被引：50

作者：

SOUDER, WE ^{[1
]}

机构：

[1] UNIV PITTSBURGH,PITTSBURGH,PA 15213

来源：

关键词：

D O I：

10.1287/mnsc.23.6.595

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：595 / 605

页数：11

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