Edited by Geoffrey P. Lantos Brand Aid (1st ed.)

被引：0
作者：
Alpan, Beyza
机构：
来源：
JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2005年 / 14卷 / 03期
关键词：
Brand management; Marketing strategy;
D O I：
10.1108/10610420510601085
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：211 / +
页数：3
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[2]   Edited by Geoffrey P. LantosThe New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term [J].
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JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2006, 15 (01) :81-84
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