E-Commerce in South Asia

Globalization has transformed world economy and as a result, competition has become tougher and throat cutting. The million dollars question is how to face such persisting trends and situation. Hence, three fundamentals are required namely-saving time, reduce cost and improve quality. Therefore, the application of technology in business especially in services has emerged as the need of the day. South Asian Region is one of the growing regions of the world in general and Asia in particular. Hence, the growth and use of technology (e-commerce) is sine-quo-non. But the emerging trends are showing a different scenario wherein disparities in terms of usage of technology in commerce are persisting in South Asian economies. With this back drop, the present paper deals with emerging trends in e-commerce and challenges which South Asian economies have to deal for better growth and use of e-commerce in the region.