IMPACT OF DIGITAL INCLUSION POLICIES IN THE USE OF SOCIAL NETWORKS OF RURAL WOMEN

This paper aims to assess the impact of the Action Plan For Equality between Women and Men in the Information Society in the access and use of social networks of rural Andalusian women. We conducted a descriptive study based on surveys of 361 women between the ages of 26 and 65 and of rural areas of Andalusia. Scales are designed and applied to measure the access and use that women make of social networks, and it is studied according to the training received in technologies. To deepen in some aspects a study of multiple cases to 8 women older than 45 years through autobiographical interviews. The results suggest that the actions proposed in the Plan have had a positive effect on access and basic uses, but not so much on routinization and autonomy. These results serve to guide digital inclusion policies aimed at increasing the participation and exercise of full citizenship of women in the Information and Knowledge Society. We conclude the need to diversify the training actions contemplated as a measure of action to respond to the variety of profiles and motivations that women show.