THE RELATIVE ROLES OF BRAND BELIEFS AND ATTITUDE TOWARD THE AD AS MEDIATORS OF BRAND ATTITUDE - A 2ND LOOK

被引：58
作者：
MITTAL, B
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 02期
关键词：
D O I：
10.2307/3172847
中图分类号：
F [经济];
学科分类号：
02 ;
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页码：209 / 219
页数：11
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