The most (sales and negotiation) expensive mistakes that companies makes

被引：0
|
作者：
Merrington, Chris [1 ]
机构：
[1] Profess Speaking Assoc, Inst Sales & Mkt Management, Mkt Soc, 2 Mt Felix, Surrey KT12 2PJ, England
来源：
JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2015年 / 14卷 / 06期
关键词：
negotiation mistakes; pricing; revenue; profitability; value; customers;
D O I：
10.1057/rpm.2015.36
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
Many businesses make expensive mistakes that can cost them a fortune. Unfortunately these mistakes are often repeated again and again! Business is increasingly challenging and moving fast - these two issues make the mistakes even more likely to happen. This article identifies the mistakes to avoid and suggests strategies and actions to help businesses avoid making those mistakes. Pricing, unsurprisingly, is one particularly troublesome mistake.
引用
收藏
页码：469 / 471
页数：3
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