THE ROLE OF CHANGE AGENTS IN NEW PRODUCT ADOPTION - A CASE-STUDY

被引：4
作者：
HARRER, BJ
WEIJO, RO
HATTRUP, MP
机构：
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1988年 / 17卷 / 02期
关键词：
D O I：
10.1016/0019-8501(88)90011-9
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：95 / 102
页数：8
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