The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

被引：0
|
作者：
Riad, Sally [1 ]
机构：
[1] Victoria Univ Wellington, Wellington, New Zealand
来源：
JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2011年 / 10卷 / 01期
关键词：
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
引用
收藏
页码：99 / 102
页数：4
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