RATING SCALES AND INFORMATION RECOVERY - HOW MANY SCALES AND RESPONSE CATEGORIES TO USE

被引：151

作者：

GREEN, PE

RAO, VR

机构：

[1] CORNELL UNIV,ITHACA,NY

[2] UNIV PENNSYLVANIA,PHILADELPHIA,PA 19104

来源：

关键词：

D O I：

10.2307/1249817

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：33 / 39

页数：7

共 9 条

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[2]

GREEN PE, 1969, BEHAVIOR ALTERNATIVE

[3]

HOWARD JA, 1969, THEORY BUYER BEHAVIO

[4]

JOHNSON RM, 1969, 16 INT M I MAN SCIEN

[5] NONMETRIC MULTIDIMENSIONAL-SCALING - A NUMERICAL-METHOD [J].

KRUSKAL, JB .

MILLER, GA .

[7]

Osgood C. E., 1957, MEASUREMENT MEANING

[8]

STEFFLRE V, 1968, APPL SCI MARKETING M, P251

[9]

YOUNG FW, 1967, BEHAV SCI, V12, P498