TENDENCIES IN PRODUCTION AND INTERNATIONAL TRADE OF RASPBERRIES

The paper aims to analyse the volume, dynamics and structure of production as well as yield and trade capacity of major fresh raspberry producers in the period from 1995-2004. Along with the Russian Federation and Serbia, leading raspberry growing countries are the USA, Poland and Germany, which accounts for 80% of the total world raspberry production. Most traded raspberries are in frozen form, while fresh raspberries account for only 8.5 % of the total trade. The frozen raspberry takes up to 90 % of the total Serbia's raspberry export. The biggest raspberry consumers are highly developed Western countries and the USA. The supply is plentiful: frozen, concentrated, dry, raspberry jelly and raspberry juice. Since the competition with regard to the quality and volume is becoming stronger and is increasing on world raspberry market, the supply from Serbia needs to fulfil certain HACCP standards, i.e. to have a recognisable brand name and original packaging as a symbol of its origin and quality.