Consumer attitude and purchase intention towards organic textile products

Social mobilization towards various environmental problems changed the consumer's attitudes and induced purchase decisions towards Organic Textile products. The main purpose of the current study was to understand consumer attitudes towards the purchase intentions of green textile products in developing countries like Pakistan. The model was developed by using the theory of planned behaviour and further attempt to extend the TPB by adding additional constructs (environmental concern, personal norms, health consciousness, and consumer knowledge). Data were collected through emails and self-administered survey questionnaire. Smart PLS 3 was used for data analysis. The findings of the study reveal that Health Consciousness, consumer knowledge, environmental concern and personal norms had a positive relationship with consumer attitude. But Subjective Norms had insignificant impact on consumer attitude. On the other hand Consumer attitude mediates the effect of different factors (IV) on purchase intention (DV). Ultimately, positive consumer attitude resulted in to purchase intention of textile organic products. The findings of the current study provide important practical and theoretical implications for buyer's behaviors towards green textile products.