Export Market Orientation of Small and Medium Enterprises in the Department of Atlantico, Colombia

被引：0

作者：

Acevedo, Christian ^{[1
,2
]}

Paramo, Dagoberto ^{[3
,4
]}

Rodriguez, Gustavo ^{[1
,2
]}

机构：

[1] Univ Norte, Ciencias Sociales, Barranquilla, Colombia

[2] Univ Autonoma Caribe, Fac Ciencias Econ Adm & Contables, Barranquilla, Colombia

[3] Univ Ginebra, Ciencias Econ & Sociales, Geneva, Switzerland

[4] Univ Norte, Escuela Negocios, Barranquilla, Colombia

来源：

REVISTA UNIVERSIDAD EMPRESA | 2018年 / 20卷 / 34期

关键词：

Market orientation; export market orientation; small exporting companies; Barranquilla;

D O I：

10.12804/revistas.urosario.edu.co/empresa/a.5213

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The findings of a study to measure the degree of export market orientation of small exporting companies in the Department of Atlantico are described. The theoretical basis lies with the concepts of market orientation (MO) and export market orientation (EMO). A quantitative, descriptive, and non-experimental field study was developed. A questionnaire comprising 66 Likert-type statements was applied to a sample of 35 companies. A principal component analysis (PCA) and a cluster analysis were developed through SPSS-21 software. A medium to medium-high degree of EMO was found for the entire sample, with significant differences between dimensions. Based on these differences, and based on levels of EMO audacity and EMO order, companies were classified into three groups: timid companies, enthusiastic companies, and on-track companies.

引用

页码：127 / 156

页数：30

共 50 条

[31] EMPIRICAL RESEARCH ON THE RELATIONSHIP BETWEEN KNOWLEDGE MANAGEMENT, MARKET ORIENTATION AND SMALL AND MEDIUM-SIZED ENTERPRISES PERFORMANCE - SELECTED PRELIMINARY RESULTS [J].

Brzostek, Krzysztof ;

Michna, Anna .

INNOVATION MANAGEMENT, ENTREPRENEURSHIP AND CORPORATE SUSTAINABILITY (IMECS 2016), 2016, :66-76

[32] Cultural intelligence and export performance of small and medium enterprises in Thailand: Mediating roles of organizational capabilities [J].

Charoensukmongkol, Peerayuth .

INTERNATIONAL SMALL BUSINESS JOURNAL-RESEARCHING ENTREPRENEURSHIP, 2016, 34 (01) :105-122

[33] The Interaction Effects of Market Orientation and Entrepreneurial Orientation on Export Performance: A Case of Sudanese Export Firms [J].

Kim-Soon, Ng ;

Belal, Hawaa Abdallah ;

Hasaballah, Abdel Hafiz Ali ;

Ahmad, Abd Rahman .

ADVANCED SCIENCE LETTERS, 2018, 24 (05) :3139-3145

[34] Intellectual capital, entrepreneurial orientation, and technical innovation in small and medium-sized enterprises [J].

Al-Jinini, Dina Khalid ;

Dahiyat, Samer Eid ;

Bontis, Nick .

KNOWLEDGE AND PROCESS MANAGEMENT, 2019, 26 (02) :69-85

[35] Firm performance model in small and medium enterprises (SMEs) based on learning orientation and innovation [J].

Lestari, E. R. ;

Ardianti, F. L. ;

Rachmawati, L. .

INTERNATIONAL CONFERENCE ON GREEN AGRO-INDUSTRY AND BIOECONOMY (ICGAB 2017), 2018, 131

[36] Influence Models of Entrepreneurial Orientation, Entrepreneurship Training, and Business Performance of Small Medium Enterprises [J].

Octavia, Ade ;

Zulfanetti ;

Erida .

ADVANCED SCIENCE LETTERS, 2017, 23 (08) :7232-7234

[37] The relationship between export market orientation and export performance: an empirical study [J].

Alotaibi, Majed Barjas G. ;

Zhang, Yabin .

APPLIED ECONOMICS, 2017, 49 (23) :2253-2258

[38] The impact of strategic orientation on market performance of small and medium-sized companies [J].

de Moura Saban, Paulo Cezar ;

Didonet, Simone Regina ;

Machado Toaldo, Ana Maria .

REVISTA GESTAO & TECNOLOGIA-JOURNAL OF MANAGEMENT AND TECHNOLOGY, 2015, 15 (03) :29-54

[39] Market Orientation and Learning Orientation: Relationship with Export Performance of Chinese SMEs [J].

Zhang Jing ;

Xu Boyuan .

PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS I AND II, 2008, :3043-3049

[40] Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia [J].

Iqbal, Mohammad ;

Mawardi, Mukhammad Kholid ;

Sanawiri, Brillyanes ;

Alfisyahr, Rizal ;

Syarifah, Ina .

JOURNAL OF RESEARCH IN MARKETING AND ENTREPRENEURSHIP, 2023, 25 (03) :514-542

← 1 2 3 4 5 →