PRODUCT CLASS ADVERTISING EFFECTS ON 1ST-TIME BUYERS DECISION STRATEGIES

被引：67

作者：

WRIGHT, P ^{[1
]}

RIP, PD ^{[1
]}

机构：

[1] UNIV CHICAGO,CHICAGO,IL 60637

来源：

JOURNAL OF CONSUMER RESEARCH | 1980年 / 7卷 / 02期

关键词：

D O I：

10.1086/208805

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：176 / 188

页数：13

相关论文

共 32 条

[1] ALFORD GS, 1973, CHILD DEV, V44, P714
[2] [Anonymous], 1971, STAT PRINCIPLES EXPT
[3] OBSERVATIONAL LEARNING AS A FUNCTION OF SYMBOLIZATION AND INCENTIVE SET
BANDURA, A
GRUSEC, JE
MENLOVE, FL
[J]. CHILD DEVELOPMENT, 1966, 37 (03) : 499 - &
[4] BANDURA A, 1973, AGGRESSION SOCIAL LE
[5] Bandura A., 1977, SOCIAL LEARNING THEO
[6] OBSERVER PRACTICE AND LEARNING DURING EXPOSURE TO A MODEL
BERGER, SM
[J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1966, 3 (06) : 696 - &
[7] BETTMAN JR, 1979, INFORMATION PROCESSI
[8] ERICCSON A, 1978, THINKING ALOUD PROTO
[9] IMPACT OF ANTICIPATED REWARD UPON CROSS-AGE TUTORING
GARBARINO, J
[J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1975, 32 (03) : 421 - 428
[10] EFFECTS OF MODEL REINFORCEMENT, EXPECTATION TO PERFORM, AND TASK PERFORMANCE ON MODEL OBSERVATION
KANFER, FH
MARTIN, B
DUERFELD.PH
DORSEY, TE
[J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1971, 20 (02) : 214 - &

← 1 2 3 4 →