Diffusion of E-Learning Practice in an Educational Institution: Organizational Learning Attributes and Capabilities

Successful knowledge transfer or diffusion of e-Iearning practice goes beyond precursor incentives and anticipated rewards for the individual lecturer.It also involves wider enabling of learning attributes and cultural capabilities in an organization. This paper examines how some of these attributes and capabilities play out in an educational institution in the context of web-enabled technology. An organizational-learning model is used to examine diffusion of practices after initial design and development. This paper is based on a case study of eight course-level e-learning projects in a university based in Hong Kong. The study illustrates a number of issues and challenges for the wider uptake of the initial idea from the individual course to the programme and wider institution.