NEW PRODUCT SUCCESS AND FAILURE - 3 CASE STUDIES

[1] THE SERGEANT-YORK GUN - A MASSIVE MISFIRE [J]. IEEE SPECTRUM, 1987, 24 (02) : 28 - 35

[2] WHY NEW INDUSTRIAL PRODUCTS FAIL [J]. INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) : 315 - 326

[3] INDUSTRIAL FIRMS NEW PRODUCT STRATEGIES [J]. JOURNAL OF BUSINESS RESEARCH, 1985, 13 (02) : 107 - 121

[4] COOPER RG, 1983, IEEE T ENG MANAGEMEN, V30, P1

[5] DILBECK R, 1980, MULTIBUS IEEE P796 B

[6] PRINCIPLES VS PRACTICE IN NEW PRODUCT-PLANNING [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1984, 1 (01) : 43 - 55

[7] FELDMAN R, 1985, MANAGEMENT INFORMATI

[8] FOX JM, 1984, COMMUNICATION 1127

[9] HART CWL, 1986, CORNELL HRA Q NOV, P69

[10] HEAD RV, 1986, GOVT COMPUTER NE 021

[1] THE SERGEANT-YORK GUN - A MASSIVE MISFIRE [J]. IEEE SPECTRUM, 1987, 24 (02) : 28 - 35

[2] WHY NEW INDUSTRIAL PRODUCTS FAIL [J]. INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) : 315 - 326

[3] INDUSTRIAL FIRMS NEW PRODUCT STRATEGIES [J]. JOURNAL OF BUSINESS RESEARCH, 1985, 13 (02) : 107 - 121

[4] COOPER RG, 1983, IEEE T ENG MANAGEMEN, V30, P1

[5] DILBECK R, 1980, MULTIBUS IEEE P796 B

[6] PRINCIPLES VS PRACTICE IN NEW PRODUCT-PLANNING [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1984, 1 (01) : 43 - 55

[7] FELDMAN R, 1985, MANAGEMENT INFORMATI

[8] FOX JM, 1984, COMMUNICATION 1127

[9] HART CWL, 1986, CORNELL HRA Q NOV, P69

[10] HEAD RV, 1986, GOVT COMPUTER NE 021