INNOVATION DIFFUSION AND NEW PRODUCT GROWTH-MODELS IN MARKETING

被引：186

作者：

MAHAJAN, V

MULLER, E

机构：

[1] UNIV PENN, PHILADELPHIA, PA 19174 USA

[2] HEBREW UNIV JERUSALEM, SCH BUSINESS ADM, JERUSALEM 91000, ISRAEL

来源：

JOURNAL OF MARKETING | 1979年 / 43卷 / 04期

关键词：

D O I：

10.2307/1250271

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：55 / 68

页数：14

共 58 条

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