THE RELATIVE EFFECTIVENESS OF TWO MODES OF RADIO DELIVERY IN INFLUENCING ATTITUDES

被引:17
作者
Dietrich, John E.
机构
来源
SPEECH MONOGRAPHS | 1946年 / 13卷 / 01期
关键词
D O I
10.1080/03637754609374901
中图分类号
H0 [语言学];
学科分类号
030303 ; 0501 ; 050102 ;
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页码:58 / 65
页数:8
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[2]  
MCCORMICK TC, 1941, ELEMENTARY SOCIAL ST, P261
[3]  
MURPHY G, 1938, PUBLIC OPINION INDIV, P40
[4]  
STOUFFER SA, 1931, AM SOCIOLOGICAL SOC, V25, P145
[5]   SUGGESTED CRITERIA FOR WRITING ATTITUDE STATEMENTS [J].
Wang, Charles K. A. .
JOURNAL OF SOCIAL PSYCHOLOGY, 1932, 3 (03) :367-373