SELF-CONFIDENCE AND PERSUASIBILITY IN MARKETING - REAPPRAISAL

被引：10

作者：

SHUCHMAN, A

PERRY, M

机构：

[1] COLUMBIA UNIV,NEW YORK,NY

[2] HEBREW UNIV,JERUSALEM,ISRAEL

来源：

JOURNAL OF MARKETING RESEARCH | 1969年 / 6卷 / 02期

关键词：

D O I：

10.2307/3149665

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：146 / 154

页数：9

相关论文

共 31 条

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[2] AUTOMOBILE BUYER AFTER PURCHASE
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[3] PERSONALITY-CHARACTERISTICS RELATED TO SUSCEPTIBILITY TO INFLUENCE BY PEERS OR AUTHORITY FIGURES
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[J]. JOURNAL OF PERSONALITY, 1957, 25 (03) : 306 - 316
[4] Cohen A. R., 1959, PERSONALITY PERSUASI
[5] CRITERIA FOR MEASURES OF ASSOCIATION
COSTNER, HL
[J]. AMERICAN SOCIOLOGICAL REVIEW, 1965, 30 (03) : 341 - 353
[6] SELF-CONFIDENCE AND PERSUASIBILITY IN WOMEN
COX, DF
BAUER, RA
[J]. PUBLIC OPINION QUARTERLY, 1964, 28 (03) : 453 - 466
[7] COX DF, 1967, RISK TAKING INFORMAT
[8] CONFORMITY AND CHARACTER
Crutchfield, Richard S.
[J]. AMERICAN PSYCHOLOGIST, 1955, 10 (05) : 191 - 198
[9] STATUS VARIABLES AND MATCHING BEHAVIOR
DECHARMS, R
ROSENBAUM, ME
[J]. JOURNAL OF PERSONALITY, 1960, 28 (04) : 492 - 502
[10] DOBZHANSKY T, 1967, COLUMBIA U FORUM, V8, P5

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