SUSTAINABILITY AND CLEANER PRODUCTION: A STUDY ON THE IMPLICATIONS COMPETITIVE ADVANTAGE IN BUSINESS

This paper discusses the relationship between the adoption of environmental management system in the business and the competitive advantages that can result from this process. Therefore, the effects are discussed the emergence of a model of sustainable development and the role and opportunities of the company that perspective. Being theoretical, the aim of this paper is to discuss the potential contributions that the implementation of cleaner production technology can offer to the enterprise competitive strategy. To elucidate these relationships are discussed concepts relating to the introduction of an environmental management system, which emphasized the use of environmental measures, specifically the inherent Cleaner Production that aim to reduce the environmental impacts of industrial production, eliminating waste and reducing costs. Moreover, the concept of competitive advantage is crafted light of assumptions Porter on profitability from cost reduction and product differentiation. The findings indicate that the introduction of the Cleaner Production to reduce costs and add value to the image of the product, is an instrument of competitiveness that allows the company to differentiate and gain competitive advantage.