THE MUSIC IN THE MASS MEDIA. HIS ADVERTISING USE LIKE RECOLLECTION OF PAST REALITIES

被引：0

作者：

Vazquez Gestal, Montse ^{[1
]}

机构：

[1] Univ Vigo, Vigo, Spain

来源：

ORBIS | 2013年 / 9卷 / 26期

关键词：

Creativity; Advertising; Music; Memory; Persuasion;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

Being a daily pratice among a lot of humans, music is probably the most present art throughout our lives. That is why, in many cases, advertising uses music to attract out attention and stimulate memories, connecting human expectatives and product added values.

引用

页码：114 / 124

页数：11