Modeling antecedents of student loyalty in higher education

被引：32

作者：

Perin, Marcelo Gattermann ^{[1
]}

Sampaio, Claudio Hoffmann ^{[1
]}

Simoes, Claudia ^{[2
]}

de Polvora, Rosiane Polvora ^{[1
]}

机构：

[1] Pontificia Univ Catolica Rio Grande do Sul, Programa Posgrad Adm, Porto Alegre, RS, Brazil

[2] Open Univ, Business Sch, Milton Keynes, Bucks, England

来源：

JOURNAL OF MARKETING FOR HIGHER EDUCATION | 2012年 / 22卷 / 01期

关键词：

student loyalty; student commitment; student trust; perceived quality; higher education institutions;

D O I：

10.1080/08841241.2012.705797

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this investigation is to understand the antecedents of student loyalty in the Brazilian context. In particular we address the impact of student trust, commitment and quality perception on loyalty. A quantitative study was conducted among business management student majors from two private Brazilian Higher Education Institutions (HEIs), yielding a global sample of 696 cases. Our findings suggest that students' trust in their HEI has a positive impact on their commitment and loyalty; students' commitment to their HEI has a positive impact on their loyalty; and students' perception of service quality has a positive impact on their commitment and trust. Findings also suggest that student loyalty to the HEI is indirectly influenced by perceived quality.

引用

页码：101 / 116

页数：16

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