SAMPLING ISSUES IN TRADE AREA MAPS DRAWN FROM SHOPPER SURVEYS

被引:15
作者
BLAIR, E
机构
关键词
D O I
10.2307/3203431
中图分类号
F [经济];
学科分类号
02 ;
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页码:98 / 106
页数:9
相关论文
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APPLEBAUM W, 1968, GUIDE STORE LOCATION
[2]  
APPLEBAUM W, 1970, SHOPPING CTR STRATEG
[3]  
DAVIDSON WR, 1975, RETAILING MANAGEMENT
[4]  
NAKANISHI M, 1978, P AM MARKETING ASS E, P67
[5]   IMPROVING THE QUALITY OF SHOPPING-CENTER SAMPLING [J].
SUDMAN, S .
JOURNAL OF MARKETING RESEARCH, 1980, 17 (04) :423-431