SAMPLING ISSUES IN TRADE AREA MAPS DRAWN FROM SHOPPER SURVEYS

[1] APPLEBAUM W, 1968, GUIDE STORE LOCATION

[2] APPLEBAUM W, 1970, SHOPPING CTR STRATEG

[3] DAVIDSON WR, 1975, RETAILING MANAGEMENT

[4] NAKANISHI M, 1978, P AM MARKETING ASS E, P67

[5] IMPROVING THE QUALITY OF SHOPPING-CENTER SAMPLING [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (04) : 423 - 431

[1] APPLEBAUM W, 1968, GUIDE STORE LOCATION

[2] APPLEBAUM W, 1970, SHOPPING CTR STRATEG

[3] DAVIDSON WR, 1975, RETAILING MANAGEMENT

[4] NAKANISHI M, 1978, P AM MARKETING ASS E, P67

[5] IMPROVING THE QUALITY OF SHOPPING-CENTER SAMPLING [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (04) : 423 - 431