WHY DO PEOPLE SHOP

被引：580

作者：

TAUBER, EM ^{[1
]}

机构：

[1] UNIV SO CALIF, SCH BUSINESS ADM, LOS ANGELES, CA 90007 USA

来源：

关键词：

D O I：

10.2307/1250426

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：46 / 49

页数：4

共 17 条

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BUCKLIN, LP .

[2] TESTING PROPENSITIES TO SHOP [J].

BUCKLIN, LP .

[3] NEW LAWS OF RETAIL GRAVITATION [J].

Converse, P. D. .

[4]

COX DF, 1967, RISK TAKING INFORMAT

[5] SHOPPING ORIENTATIONS AND PRODUCT USAGE RATES [J].

DARDEN, WR ;

REYNOLDS, FD .

[6]

Drucker P., 1954, PRACTICE MANAGEMENT

[7]

GOELDNER CR, 1962, J RETAILING, V38, P30

[8]

GOELDNER CR, 1962, J RETAILING, V39, P41

[9] BENEFIT SEGMENTATION - DECISION-ORIENTED RESEARCH TOOL [J].

HALEY, RI .

HOLTON, RH .