The Relationship between Organizational Commitment and Market Orientation

被引：18

作者：

Sivaramakrishnan, Subramanian ^{[1
]}

Zhang, David ^{[1
]}

Delbaere, Marjorie ^{[1
]}

Bruning, Edward ^{[1
]}

机构：

[1] Univ Manitoba, Winnipeg, MB, Canada

来源：

JOURNAL OF STRATEGIC MARKETING | 2008年 / 16卷 / 01期

关键词：

organizational commitment; market orientation; market-based reward system; top management emphasis;

D O I：

10.1080/09652540701794494

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Existing literature seems to disagree on exactly what role organizational commitment plays in the market orientation of a firm. This paper hypothesizes that organizational commitment mediates the relationship between a market-based reward system and market orientation, and moderates the strength of the relationship between top management emphasis and market orientation. Data collected from 105 firms and 306 managers across Canada indicate that organizational commitment fully mediates the relation between market-based reward systems and market orientation. Our hypothesis that organizational commitment moderates the relation between top management emphasis and market orientation was not supported.

引用

页码：55 / 73

页数：19

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