Where the Gender Differences Really Reside: The "Big Five'' Sports Featured in NBC's 2012 London Primetime Olympic Broadcast

被引：16

作者：

Billings, Andrew C. ^{[1
]}

Angelini, James R. ^{[2
]}

MacArthur, Paul J. ^{[3
]}

Bissell, Kimberly ^{[4
]}

Smith, Lauren R. ^{[5
]}

Brown, Natalie A. ^{[6
]}

机构：

[1] Univ Alabama, Ronald Reagan Chair, Tuscaloosa, AL 35487 USA

[2] Univ Delaware, Dept Commun, Newark, DE 19716 USA

[3] Utica Coll, Publ Relat & Journalism, Utica, NY 13502 USA

[4] Univ Alabama, Dept Journalism, Tuscaloosa, AL 35487 USA

[5] Auburn Univ, Sch Commun & Journalism, Auburn, AL 36849 USA

[6] Univ Alabama, Coll Commun & Informat Sci, Tuscaloosa, AL 35487 USA

来源：

COMMUNICATION RESEARCH REPORTS | 2014年 / 31卷 / 02期

关键词：

Broadcast; Gender; Identity; NBC; Olympics;

D O I：

10.1080/08824096.2014.907142

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study analyzed all 69 hours of NBC's primetime coverage of the 2012 London Summer Olympics to determine which sports were most likely to contain divergences in dialogue by gender of athlete. Coding over 14,000 descriptors, 23 significant differences were detected: 11 attributions of athletic success and failure and 12 depictions of personality and physicality. Swimming was found to have the most dialogue differences (seven), while beach volleyball only contained one. Ramifications and implications for the study of gender in sports media are offered.

引用

页码：141 / 153

页数：13

共 22 条

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