Formulation of marketing information and communication strategies in Taiwan tourism industry

被引：0

作者：

Lee, Tzong-Ru ^{[1
,2
,3
]}

Kuo, Yu-Hsuan ^{[4
]}

Hilletofth, Per ^{[5
]}

机构：

[1] Natl Chung Hsing Univ, Mkt Dept, 250 Kuo Kuang Rd, Taichung 402, Taiwan

[2] Natl Chung Hsing Univ, Inst Elect Commerce, Taichung 402, Taiwan

[3] Natl Chung Hsing Univ, Ctr Elect Commerce & Knowledge Econ Res, Taichung 402, Taiwan

[4] Natl Chung Hsing Univ, Taichung 402, Taiwan

[5] Jonkoping Univ, Sch Engn, Dept Ind Engn & Management, SE-55111 Jonkoping, Sweden

来源：

INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING | 2015年 / 18卷 / 02期

关键词：

tourism industry; information and communications technology; ICT; Taiwan; mainland tourist; grey relational analysis; GRA; innovation; learning;

D O I：

10.1504/IJIL.2015.070872

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The purpose of this research is to formulate marketing information and communications technology (ICT) strategies for the Taiwan tourism industry. The research uses a literature review to identify 37 main problems and 57 solutions of Taiwan's tourism industry. In addition, grey relational analysis (GRA) is used to extract the most six important solutions from survey approach. For these six important solutions, marketing ICT strategies are formulated. The application of marketing ICT strategies can be used in other country's tourism industry and be adapted to other industries as well.

引用

页码：250 / 265

页数：16

共 50 条

[21] The Impact of Usability on E-Marketing Strategy in International Tourism Industry
AlRoobaea, Roobaea
Mayhew, Pam J.
2014 SCIENCE AND INFORMATION CONFERENCE (SAI), 2014, : 961 - 966
[22] The Service Industry Strategy-A Case Study of Tourism Hotel in Taiwan
Lu, Chunwei
Huang, Jui-Chan
Wen, Hao-Ming
Ji Hairui
APPLIED MATHEMATICS AND COMPUTER SCIENCE, 2017, 1836
[23] Industry 4.0 and Information Communication Technologies
Petro, Vorobiyenko
2017 SECOND INTERNATIONAL CONFERENCE ON INFORMATION AND TELECOMMUNICATION TECHNOLOGIES AND RADIO ELECTRONICS (UKRMICO), 2017,
[24] Influence of information technology and marketing capabilities in achieving superior customer performance: evidence from Taiwan
Chen, Homin
Hsu, Yu-Ming
ASIA PACIFIC BUSINESS REVIEW, 2023, 29 (03) : 678 - 700
[25] Product-based marketing strategies: pork consumption in Taiwan and Japan
Ip, Ching Yin
Liang, Chaoyun
BRITISH FOOD JOURNAL, 2024, 126 (03): : 1202 - 1216
[26] Positional Structure Analysis of Information Technology Industry in Taiwan
Weng, Calvin S.
Yang, Wen-Goang
Su, Fang-Pei
Lai, Kuei-Kuei
2013 PROCEEDINGS OF TECHNOLOGY MANAGEMENT IN THE IT-DRIVEN SERVICES (PICMET'13), 2013, : 1488 - 1496
[27] INFORMATION VALUE OF PATENT LITIGATION AND INDUSTRY COMPETITION IN TAIWAN
Lee, Jun-De
Wang, Yi-Hsien
Lin, Ching-Wen
Lin, Hsin-Ham
TECHNOLOGICAL AND ECONOMIC DEVELOPMENT OF ECONOMY, 2013, 19 (04) : 593 - 605
[28] INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM - INFLUENCE, DYNAMICS, TRENDS
Zelenka, Josef
E & M EKONOMIE A MANAGEMENT, 2009, 12 (01): : 123 - 132
[29] An earthquake disaster management mechanism based on risk assessment information for the tourism industry-a case study from the island of Taiwan
Tsai, Chung-Hung
Chen, Cheng-Wu
TOURISM MANAGEMENT, 2010, 31 (04) : 470 - 481
[30] Information and communication technologies and human resources in hospitality and tourism
Gonzalez, Reyes
Gasco, Jose
Llopis, Juan
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2020, 32 (11) : 3545 - 3579

← 1 2 3 4 5 →