Formulation of marketing information and communication strategies in Taiwan tourism industry

被引：0

作者：

Lee, Tzong-Ru ^{[1
,2
,3
]}

Kuo, Yu-Hsuan ^{[4
]}

Hilletofth, Per ^{[5
]}

机构：

[1] Natl Chung Hsing Univ, Mkt Dept, 250 Kuo Kuang Rd, Taichung 402, Taiwan

[2] Natl Chung Hsing Univ, Inst Elect Commerce, Taichung 402, Taiwan

[3] Natl Chung Hsing Univ, Ctr Elect Commerce & Knowledge Econ Res, Taichung 402, Taiwan

[4] Natl Chung Hsing Univ, Taichung 402, Taiwan

[5] Jonkoping Univ, Sch Engn, Dept Ind Engn & Management, SE-55111 Jonkoping, Sweden

来源：

INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING | 2015年 / 18卷 / 02期

关键词：

tourism industry; information and communications technology; ICT; Taiwan; mainland tourist; grey relational analysis; GRA; innovation; learning;

D O I：

10.1504/IJIL.2015.070872

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The purpose of this research is to formulate marketing information and communications technology (ICT) strategies for the Taiwan tourism industry. The research uses a literature review to identify 37 main problems and 57 solutions of Taiwan's tourism industry. In addition, grey relational analysis (GRA) is used to extract the most six important solutions from survey approach. For these six important solutions, marketing ICT strategies are formulated. The application of marketing ICT strategies can be used in other country's tourism industry and be adapted to other industries as well.

引用

页码：250 / 265

页数：16