Formulation of marketing information and communication strategies in Taiwan tourism industry

被引：0
|
作者：
Lee, Tzong-Ru [1 ,2 ,3 ]
Kuo, Yu-Hsuan [4 ]
Hilletofth, Per [5 ]
机构：
[1] Natl Chung Hsing Univ, Mkt Dept, 250 Kuo Kuang Rd, Taichung 402, Taiwan
[2] Natl Chung Hsing Univ, Inst Elect Commerce, Taichung 402, Taiwan
[3] Natl Chung Hsing Univ, Ctr Elect Commerce & Knowledge Econ Res, Taichung 402, Taiwan
[4] Natl Chung Hsing Univ, Taichung 402, Taiwan
[5] Jonkoping Univ, Sch Engn, Dept Ind Engn & Management, SE-55111 Jonkoping, Sweden
来源：
INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING | 2015年 / 18卷 / 02期
关键词：
tourism industry; information and communications technology; ICT; Taiwan; mainland tourist; grey relational analysis; GRA; innovation; learning;
D O I：
10.1504/IJIL.2015.070872
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The purpose of this research is to formulate marketing information and communications technology (ICT) strategies for the Taiwan tourism industry. The research uses a literature review to identify 37 main problems and 57 solutions of Taiwan's tourism industry. In addition, grey relational analysis (GRA) is used to extract the most six important solutions from survey approach. For these six important solutions, marketing ICT strategies are formulated. The application of marketing ICT strategies can be used in other country's tourism industry and be adapted to other industries as well.
引用
收藏
页码：250 / 265
页数：16
相关论文
共 50 条
  • [1] A Study of Tourism Marketing Mix Difference in Taiwan and Mainland China of Taiwan Tourism Industry
    Huo, Tingwen
    Lin, Bishu
    2014 4TH INTERNATIONAL CONFERENCE ON EDUCATION AND EDUCATION MANAGEMENT (EEM 2014), PT 5, 2014, 67 : 87 - 93
  • [2] KEY SUCCESS FACTOR IN IMPLEMENTING MARKETING STRATEGIES IN TOURISM INDUSTRY
    Tung, Jane
    PAKISTAN JOURNAL OF STATISTICS, 2012, 28 (05): : 645 - 651
  • [3] The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan
    Chen, HM
    Tseng, CH
    TOURISM MANAGEMENT, 2005, 26 (01) : 15 - 24
  • [4] INNOVATIONS IN MARKETING COMMUNICATION OF SENIORS IN TOURISM
    Slivka, Martin
    MARKETING IDENTITY: EXPLOSION OF INNOVATIONS, 2014, : 225 - 235
  • [5] The assessment of intellectual capital for the information and communication technology industry in Taiwan applying a hybrid MCDM model
    Chen, Jui-Kuei
    Chen, I-Shuo
    EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, 2015, 9 (01) : 88 - 107
  • [6] Applying Interpretive Structural Modeling to the Planning of a Sequence of Marketing Strategies: A Case Study of the Architectural Tourism in Taiwan
    Lee, Tzong-Ru
    Kuo, Yu-Hsuan
    Muhos, Matti
    ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2015, 20 (10) : 1132 - 1150
  • [7] DIGITALISATION AS A MARKETING MANAGEMENT TOOL IN THE TOURISM INDUSTRY
    Safonov, Yuriy
    Korotun, Olha
    Konarivska, Oksana
    BALTIC JOURNAL OF ECONOMIC STUDIES, 2024, 10 (03) : 295 - 303
  • [8] Marketing strategies for the tourism industry in the United Arab Emirates after the COVID-19 era
    Seshadri, Usha
    Kumar, Pranav
    Vij, Anu
    Ndlovu, Tabani
    WORLDWIDE HOSPITALITY AND TOURISM THEMES, 2023, 15 (02) : 169 - 177
  • [9] Entrepreneurial strategies and tourism industry growth
    Moyle, Char-lee
    Moyle, Brent
    Burgers, Henri
    TOURISM MANAGEMENT PERSPECTIVES, 2020, 35
  • [10] The economic impacts of information and communication technologies in the tourism and hospitality industry: A systematic review of the literature
    Lin, Michael S.
    Shin, Hyejo Hailey
    Shin, Seunghun
    TOURISM ECONOMICS, 2025, 31 (02) : 165 - 182
12345