THE FUTURE OF RESEARCH IN MARKETING - MARKETING SCIENCE

被引：48
作者：
BASS, FM
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1993年 / 30卷 / 01期
关键词：
D O I：
10.2307/3172509
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：1 / 6
页数：6
相关论文
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[6]  
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[7]  
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[8]  
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[9]  
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[10]  
*BOST CONS GRP, 1968, PERSP EXP
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