TELEVISION SHOW PREFERENCE - APPLICATION OF A CHOICE MODEL

被引：100

作者：

LEHMANN, DR ^{[1
]}

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY

来源：

JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 01期

关键词：

D O I：

10.2307/3149725

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：47 / 55

页数：9

共 22 条

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