MEASURING RISK, BOTH TECHNICAL AND MARKETING, IS AN IMPORTANT STEP IN LAUNCHING SUCCESSFUL INNOVATIVE PRODUCTS

被引：0

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作者：

WULFSBERG, AH

机构：

来源：

IEEE SPECTRUM | 1978年 / 15卷 / 10期

关键词：

D O I：

10.1109/MSPEC.1978.6367912

中图分类号：

TM [电工技术]; TN [电子技术、通信技术];

学科分类号：

0808 ; 0809 ;

摘要：

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页码：74 / 78

页数：5

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