What is a Quality Test Worth? The Influence of Advertising Budgets on Product Ratings and Consumer Spending

被引：0

作者：

Muller-Lietzkow, Jorg ^{[1
]}

Urban, Sandra ^{[1
]}

机构：

[1] Friedrich Schiller Univ Jena, Jena, Germany

来源：

JOURNAL OF MEDIA BUSINESS STUDIES | 2007年 / 4卷 / 03期

关键词：

product ratings; consumption; games;

D O I：

10.1080/16522354.2007.11073456

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study considers the ratings of games published in magazines devoted to computers and games and the influence they have on willingness to buy products. It explores the influences of the volume of advertising bought by the publishers of the games by analyzing 5 major German magazines for the special field of first person shooter (FPS) games and interviews with major game publishers. The findings indicate a strong correlation between advertising volume and ratings.

引用

页码：63 / 85

页数：23

共 41 条

[1]

Adams E., 2003, BREAK GAME IND GAME

[2]

Alvisi A., 2006, UNDERSTANDING DIGITA

[3] Contemporary issues in adolescent video game playing: brief overview and introduction to the special issue [J].

Anderson, CA ;

Funk, JB ;

Griffiths, MD .

JOURNAL OF ADOLESCENCE, 2004, 27 (01) :1-3

[4]

[Anonymous], 2005, GAM, V3, P162

[5]

[Anonymous], UNDERSTAND DIGITAL G

[6]

[Anonymous], 2005, GAM, V2, P182

[7]

[Anonymous], 2004, GAM, V11, P204

[8]

[Anonymous], 2004, GAM, V12, P210

[9]

[Anonymous], 2005, GAM, V1, P200

[10]

Beck, 2003, UWG, P24

← 1 2 3 4 5 →