Meta-Analytic Examination of the Base-Rate Fallacy

被引：18

作者：

Allen, Mike ^{[1
]}

Preiss, Raymond W. ^{[2
]}

Gayle, Barbara Mae ^{[3
]}

机构：

[1] UW Milwaukee, Dept Commun, Milwaukee, WI 53201 USA

[2] Univ Puget Sound, Dept Speech Commun, Tacoma, WA 98416 USA

[3] Acad Affairs, St Martins Coll, Lacey, WA USA

来源：

COMMUNICATION RESEARCH REPORTS | 2006年 / 23卷 / 01期

关键词：

Base Rate Fallacy; Evidence; Persuasion; Meta-analysis; Attitude Change;

D O I：

10.1080/17464090500535863

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This paper is a meta-analytic review of the base-rate fallacy in persuasion research. The base-rate fallacy argues that individuals provided a set of statistical conclusions are unable to successfully utilize the statistical information when encountering contrary examples in a message. The meta-analysis provides empirical support for that claim. Results are discussed in the context of base-rate information versus an individuating narrative example. The potential consequences of these judgmental heuristics are applied to the assumptions and claims of the message sidedness/resistance to counterpersuasion literature.

引用

页码：45 / 51

页数：7

共 23 条

[1]

Allen M., 1991, W J SPEECH COMMUNICA, V55, P390, DOI DOI 10.1080/10570319109374395

[2]

Allen M., 1997, COMMUNICATION RES RE, V14, P125, DOI [10.1080/08824099709388654, DOI 10.1080/08824099709388654]

[3]

Allen M, 1998, PERSUASION ADV METAA, P87

[4] THE TEMPORAL EFFECTS OF STORY AND STATISTICAL EVIDENCE ON BELIEF CHANGE [J].