THE USE OF INFLUENCE STRATEGIES IN INTERFIRM RELATIONSHIPS IN INDUSTRIAL-PRODUCT CHANNELS

被引：426
作者：
FRAZIER, GL
RODY, RC
机构：
来源：
JOURNAL OF MARKETING | 1991年 / 55卷 / 01期
关键词：
D O I：
10.2307/1252203
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：52 / 69
页数：18
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