STORIES OF THE STORYTELLING ORGANIZATION - A POSTMODERN ANALYSIS OF DISNEY AS TAMARA-LAND

被引：84

作者：

BOJE, DM

机构：

来源：

ACADEMY OF MANAGEMENT JOURNAL | 1995年 / 38卷 / 04期

关键词：

D O I：

10.2307/256618

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

My purpose is to theorize Walt Disney enterprises as a storytelling organization in which an active-reactive interplay of premodern, modern, and postmodern discourses occurs. A postmodern analysis of these multiple discourses reveals the marginalized voices and excluded stories of a darker side of the Disney legend, Tamara, a play that is also a discursive metaphor, is used to demonstrate a plurivocal (multiple story interpretation) theory of competing organizational discourses, Subsequent sections address storytelling organizational theory, analyses of official accounts of Disney enterprises, and less well known, even contrary, accounts, The article concludes with implications for postmodern theory and future storytelling research projects.

引用

页码：997 / 1035

页数：39