The management of the Social Media at the Iberoamerican's mass media

被引：0

作者：

Said Hung, Elias ^{[1
]}

Serrano Telleria, Ana ^{[2
]}

De Torres, Elvira Garcia ^{[3
]}

Yezers'ka, Lyudmyla ^{[5
]}

Calderin, Mabel ^{[4
]}

机构：

[1] Univ Norte, Dept Comunicac Social & Periodismo, Periodismo, Barranquilla 00000, Colombia

[2] Desarrollo Territorial Campoo Los Valles, Cantabria, Spain

[3] Univ CEU Cardenal Herrera, Univ Int Valenciana, Fac Humanidades & Ciencias Comunicac, Dept Comunicac Informac Periodist, Valencia 46115, Spain

[4] Univ Catolica Andres Bello, Ctr Invest Comunicac, Caracas 1020, Venezuela

[5] Univ Piura, Fac Comunicac, Plura 00051, Peru

来源：

COMMUNICATION & SOCIETY-SPAIN | 2013年 / 26卷 / 01期

关键词：

Social Media; management; local media; Iberoamerica; Twitter; Facebook;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

In this study we analyze how the social networks are being managed in 22 local digital media of 12 regions of Argentina, Colombia, Peru, Portugal, Spain and Venezuela. Through 22 semi-structured interviews made to their manager, which allow us to appreciate how, at present, the Social Media are seen like resources that help to increase the media capacities around communication and informative channels in spite of the little short development that exist, until now, about new professional profiles dedicated to the social networks management and initial state of empowerment of social media within the media.

引用

页码：67 / 92

页数：26

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