NOVELTY, COMPLEXITY, AND IMPORTANCE AS CAUSAL DETERMINANTS OF INDUSTRIAL BUYER BEHAVIOR

被引：154
作者：
MCQUISTON, DH
机构：
来源：
JOURNAL OF MARKETING | 1989年 / 53卷 / 02期
关键词：
D O I：
10.2307/1251414
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：66 / 79
页数：14
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